John Colon Jr

Sales & Marketing Leader

Vivify, Boston, MA – 12/2022 to Present

Founder & Sales Director

Vivify delivers comprehensive digital marketing solutions that elevate companies, propel growth, and achieve measurable results.

Reinventing the sales playbook for many companies, small and large. I lead all sales activities, revenue enablement, cold outreach, social selling, ICP, persona modeling, and overall lead generation. I work cross-functionally with client-side marketing and client success teams to identify new sales opportunities, strategic sales plans, and improve customer experience

Talkwalker, Boston, MA – 10/2021 to 3/2023

Strategic Sales Director & Partnerships

Talkwalker empowers over 35% of the F500 to optimize the impact and use of Consumer Intelligence, Social Intelligence, and Market Intelligence. Talkwalker provides companies with an easy-to-use platform to protect, measure and promote their brand worldwide, and across all communication channels. Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across first-party and third-party forums in 187 languages.

Innovecs, Boston, MA – 4/2019 to 10/21

VP of Sales – North America

Innovecs is a leading global software development company with offices in Boston, New York, San Francisco, and London, with R&D facilities in Ukraine. We combine the experience of 500+ advanced degree developers with industry Best Practices within:

– Intelligent Enterprise: Big Data, Data Science, AI, ML, IoT, Blockchain
Critical Services: Cloud Services, DevOps, Security, Operations & Applications Support
Solutions: Business Analysis, Software Architecture
R&D: Technology Incubation / PoC / Engineering, Emotional Intelligence, AR/VR/XR
Experience Design: Design Thinking / Strategy / Iteration / Delivery

inStream, Waltham, MA – 3/2016 to 4/2019

Sr. Director of Sales

I manage the Mid-Market and Enterprise Sales teams. Through consistent training, coaching, and collaboration with consistent 1 to 1 performance sessions with account executives, we are closing more opportunities daily. I am responsible for a team quota and an individual quota.

Selected Results:

  • 118% of team quota for Q2-2018 and 157% for Q3-2018.
  • 134% of individual quota for Q3-2018 and 111% for Q4-2018.

Strategies:

  • Provide training and coaching, mentoring and motivating account executives.
  • Generate and strategize division of leads in Salesforce to account executives by combining both territory and industry/vertical specialization.
  • Refine scripts and develop solidified objection handling techniques to ensure higher close rate percentages and increase average ARR per account executive.
  • Sync with the COO regularly to report the ROI on successful verticals and recommendations of new strategies, utilizing a combination of HubSpot, Insight Squared, Drift, and Excel reports.
  • Assisted in the setup, installation, reporting, and rollout of Five9 a predictive auto dialer solution.
  • Conduct sales team meetings, role-plays, and one on one coaching sessions.
  • Work closely with the marketing, product, and customer success teams to align with company revenue targets/goals.

Bizness Apps, Boston, MA – 1/2012 to 3/2016

Director of Sales

As the Director of Sales, I was responsible for onboarding new hires, sales training, managing day-to-day sales activity, and the continuous development of sales skills for full-cycle Account Executives. Facilitate the acquisition of new clients – oversee complex negotiations and analyze/appraise the effectiveness of sales tactics, costs, and results.

Selected Results:

  • Achieved revenue targets in excess of $30M in 2016 a 121% increase over 2015.
  • Closed the 4 largest sales transactions in company history.
  • Exceeded YTD team quota every quarter in 2016: Q1-104%, Q2-118%, Q3-154%, Q4-129%.
  • Set multiple records for generating the highest amounts of MRR and ARR.

Strategies:

  • Lead, coach, collaborate and provide strategic operational direction to account Executives.
  • Maintain an accurate pipeline improving overall effectiveness and maintain predictable forecasting through Salesforce.com.
  • Supervise and analyze all outbound and inbound sales efforts for new business and online client demonstrations.
  • Conduct performance reviews and develop employee performance improvement plans.
  • Scheduling and leading team staff meetings, workshops, and weekly one-on-one sessions.
  • Generate and strategize the division of leads to account executives by combining both territory and industry/vertical specialization.
  • Refine scripts and develop solidified objection-handling techniques to ensure a higher close rate percentages and increase average MRR per rep